join the movement
Join our email list for thoughtful updates on cannabis culture, policy, growing, and what’s actually happening behind the scenes — plus new episodes, events, and conversations worth paying attention to.
Wythe Cannabis is built and guided by Joe Ups, a longtime cannabis grower, breeder, and educator with over 20 years of hands-on experience.
What began as a local cannabis community has grown into a central hub for education, guidance, and connection — and a vision focused on positioning Wythe County forward as a responsible leader in cannabis culture and education across Virginia.
meet joe
Who's Behind Wythe Cannabis
more about Wythe Cannabis + Joe →
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book a free call
Hop on a 15-minute phone or Zoom call and ask anything cannabis-related.
Whether you’re wondering which lights to buy, what seeds to start with, how to use your space, what the laws are, or how to get growing without wasting money — this call is here to help.
Super informal. Just one enthusiast to another.
Get your cannabis questions answered.
A free community resource
Get help with a custom grow room design + build →
Have a cannabis story to tell? Big or small, personal or passed down — we’re collecting local stories to help document and share the real cannabis history of our region through future media projects.
Nothing is shared without your permission.
we want to hear your story
wythe county